Digital Services

This SEO package outlines a comprehensive 3-month strategy to enhance the online visibility and organic traffic of a cremation business. The focus will be on:

• On-Page Optimization: Optimizing website content, including service pages, about us pages, and blog posts, with relevant keywords and high-quality content.

• Technical SEO: Ensuring the website is technically sound and easily crawlable by search engines.

• Off-Page Optimization: Building high-quality backlinks from reputable websites to improve domain authority.

• Local SEO: Optimizing for local searches to attract customers within the target service area.

• Page Creation/Content Marketing: Creating valuable and informative content (blog posts, articles, etc.) to attract organic traffic and establish thought leadership in the industry.

• Tracking & Reporting: Monitoring key performance indicators (KPIs) and providing regular reports on progress.

Setup:

• Initial Consultation: A detailed consultation to understand the business, target audience, competition, and specific goals.

• Website Audit: A comprehensive technical audit of the website, including:

  • Website Speed: Analyze page load speed and identify areas for improvement.

  • Mobile-Friendliness: Ensure the website is fully responsive and optimized for mobile devices.

  • Crawlability & Indexability: Check for any issues that might prevent search engines from crawling and indexing the website.

  • On-Page SEO: Analyze existing on-page SEO elements (title tags, meta descriptions, header tags, image alt text).

• Keyword Research: Conduct in-depth keyword research to identify relevant keywords and phrases with high search volume and low competition.

• Competitor Analysis: Analyze the SEO strategies of top-ranking competitors in the local area.

• Keyword tracking setup: Keyword tracking setup in Semrush allows you to monitor the performance of your target keywords in search engine results pages (SERPs). It's a crucial part of any SEO strategy because it helps you understand:  

• Your keyword rankings: Where your website ranks for specific keywords.  

  • Changes in rankings: How your rankings fluctuate over time (rise, fall, or stay the same).

  • Competitor rankings: How your rankings compare to those of your competitors.

  • Opportunities for improvement: Which keywords you should focus on to improve your overall SEO performance.

3-Month Contract:

Month 1:

• On-Page Optimization:

  • Optimize website content (home page, service pages, about us page, contact page) with target keywords.

  • Optimize title tags, meta descriptions, header tags, and image alt text.

  • Improve website structure and internal linking.

• Technical SEO:

  • Implement recommendations from the website audit (e.g., improve website speed, fix broken links, improve mobile-friendliness).

  • Submit a sitemap to Google Search Console.

  • Verify Google My Business profile.

• Local SEO:

  • Create a Google My Business profile and optimize it with relevant information (address, phone number, service area, photos, reviews).

  • Claim and optimize local business listings on other platforms (e.g., Yelp, Bing Places).

• Content Marketing:

  • Create and publish 10-15 pages with AI or 2-3 high-quality blog posts on relevant topics (e.g., "Understanding Cremation Options," "Grief Support Resources," "Planning for End-of-Life").

Month 2:

• Off-Page Optimization:

  • Build high-quality backlinks from relevant and authoritative websites (e.g., local news sites, funeral home directories, community websites).

  • Engage in local outreach and build relationships with funeral homes, clergy, and other relevant businesses.

• Content Marketing:

  • Create and publish 10-15 pages with AI or 2-3 more high-quality blog posts.

  • Promote blog posts on social media channels.

• Local SEO:

  • Monitor and respond to online reviews on Google My Business and other platforms.

  • Encourage customer reviews on Google My Business.

Month 3:

• Ongoing Monitoring & Analysis:

  • Track key performance indicators (KPIs) such as website traffic, keyword rankings, and conversion rates.

  • Analyze website analytics data and identify areas for improvement.

  • Generate a comprehensive report on the SEO campaign results and recommendations for future optimization.

• Content Marketing:

  • Create and publish 10-15 pages with AI or 2-3 more high-quality blog posts.

  • Experiment with different content formats (e.g., infographics, videos).

• Local SEO:

  • Continue to monitor and respond to online reviews.

  • Explore local advertising opportunities (e.g., online ads, local directories).

Deliverables:

• Monthly progress reports detailing key performance indicators (KPIs).

• A final report summarizing the campaign results and providing recommendations for future optimization.

Pricing:

• Set up: $650

• Monthly: $795 to $995

• Pricing will vary depending on the scope of the project, the size and complexity of the website, and the level of competition in the local market.

• A customized monthly pricing proposal will be provided based on the specific needs of the cremation business.

Disclaimer:

• This is a sample SEO package and may need to be adjusted based on the specific needs and budget of the cremation business.

• SEO is an ongoing process, and consistent efforts are required to maintain and improve search engine rankings.

• Results may vary depending on various factors, including the competitiveness of the industry and the quality of the website and content.

Starter Package - "Surface Level"

Perfect for new dive schools or those testing the waters

Platforms: Facebook + Instagram Monthly Investment: $400-600

What's Included:

• 8-12 posts per month (4-6 per platform)

• Basic content creation (photos with text overlays)

• Community management (respond to comments/messages within 24hrs)

• Monthly analytics report

• Hashtag research and optimization

• Basic Facebook/Instagram ads setup ($100 ad spend included)

Professional Package - "Deep Dive"

Most popular for established dive schools

Platforms: Facebook + Instagram + TripAdvisor management Monthly Investment: $750-1,100

What's Included:

• 16-20 posts per month (6-8 per platform)

• Professional content creation (custom graphics, video editing)

• Stories content (3-4 per week)

• Advanced community management (same-day response)

• TripAdvisor profile optimization and review management

• Facebook/Instagram ads management ($250 ad spend included)

• Monthly strategy consultation call

• Competitor analysis (quarterly)

Premium Package - "Ocean Master"

For dive schools ready to dominate their market

Platforms: Facebook + Instagram + TripAdvisor + Google My Business Monthly Investment: $1,250-1,750

What's Included:

• 24-30 posts per month (8-10 per platform)

• Premium content creation (professional photography, video production)

• Daily stories + reels/video content

• Influencer outreach and partnerships

• Advanced ad campaigns with A/B testing ($500 ad spend included)

• TripAdvisor premium management + review acquisition campaigns

• Google My Business optimization and posting

• Weekly performance calls

• Custom landing pages for campaigns

• Seasonal campaign development

Add-On Services:

TripAdvisor Premium Management: +$150/month

• Review response management

• Profile optimization

• Photo management

• Competitor monitoring

Video Content Creation: +$200-400/month

• Underwater footage editing

• Testimonial videos

• Course highlight reels

Influencer Partnerships: +$250-750/month

• Influencer identification and outreach

• Campaign management

• Content collaboration

Package Benefits:

• All packages include content calendar planning

• Brand-consistent visual identity

• Mobile-optimized content

• Crisis management support

• Monthly growth strategy adjustments

New Website Design

This includes:

• Logo and Brand Identity: A logo that aligns with your brand identity and is consistent across all platforms, including the website, social media, and marketing materials.6

• Navigation Menu: A clear and simple menu that helps visitors find what they need quickly. This menu should include all the main categories and pages of your site and be prominently displayed at the top.7

• Engaging and Relevant Content: Well-written copy, high-quality images, and videos that are engaging, informative, and relevant to your target audience. The content should be easy to read and understand, and optimized for search engines to improve discoverability.7

• Call to Action (CTA): A clear and compelling CTA that encourages users to take the desired action, such as buying a product, signing up for a newsletter, or filling out a contact form. The CTA should be prominently displayed and easy to find.7

• Contact Information: Basic contact details like an email address or phone number, which can be included in the footer or a dedicated contact page.26

• Responsive Design: A design that adapts to different devices and screen sizes, ensuring a seamless experience for all users.6

• SEO Optimization: Use of SEO strategies, including keyword research, to ensure your content is discoverable by search engines. This includes using meta tags, alt tags for images, and proper URL structures.5

• Consistent Brand Voice: Maintain a consistent voice and style that aligns with your brand across all content, including text, images, and videos.5

• Domain Name: A recognizable and descriptive domain name that aligns with your business and is easy to remember.5

• Hero Image or Video: A large high-quality photo or short video that reflects your brand and business, often used on the homepage to capture attention.1

• Footer: Contains a sitemap with hyperlinks to all available pages on your site, contact information, and a social bar linking to your social media pages.2

• Pre-Header: A thin strip above the main header that can display helpful information like contact details, business hours, or special offers.2

• Sub-Footer: A section just above the main footer that provides additional points of access or contact details, useful for visitors who have scrolled through the primary content.2

These elements work together to create a cohesive and effective online presence that reflects your brand and meets the needs of your visitors.

Pricing:

• $800 - $1200 (This priceis designated on the amout of content required to meet the clients needs)

• Pricing will vary depending on the scope of the project, the size and complexity of the website content.

Website Refresh:

A website refresh involves updating the look and feel of a website, often focusing on specific areas rather than a complete overhaul. This can include changing colors, updating the design, or even refreshing the content to make it more relevant and engaging.34 A refresh is typically an iterative approach to making critical enhancements and updates to an existing website that has a good technical foundation.4 It's important for maintaining a website's relevance and improving user experience without necessitating a full redesign.

Pricing:

• One off cost: $600

• Any additional content desired at the time of purchase or after completion of the initial refresh will be charged at a customized additional cost depending on the clients required needs.